We design elevated gowns for the effortless bride.
The 2025 Exhale collection is designed for the bride who wants a gown that speaks to her and just feels right. A dress that just feels like “her”. She has been to weddings before and wants hers to be bursting with soul. She wants a gown as individually made as she is, with details to remember.
Our aesthetic is romantic and refined, creating a world where textures and contrasts intertwine, where saturation meets subtlety, and where every detail evokes a sense of curated craftsmanship.
At the core, our gowns are as carefully considered from the inside as the out, crafted to feel like an extension of the bride and highlight her natural beauty. Pioneering an innovative use of Parisienne corsetry and signature silhouettes, a Moira Hughes gown sculpts and lifts from the inside while flowing effortlessly on the outside. An MH bride can dance the night away knowing a team of artisans have her back.
Brides will have exclusive access to our showroom for a one-on-one appointment with a senior stylist who can help to navigate the often daunting process of finding the perfect gown. As the core of our collection is made on site, we’re able to incorporate changes to existing styles to ensure they are perfect for you, as well as offering a couture service where gowns are fit to every millimetre of the body. If your dream dress doesn’t yet exist, we offer a fully bespoke design process to bring your vision to life.
