Hailing from San Francisco, Daughters of Simone is a label designed for dreamers. Launched by Brit Castanos in 2011, Daughters of Simone’s vintage aesthetic has always been inspired by the non-traditional bride. Her 2015 collection, The Mad Ones, is no exception – with the free spirited, individual bride at its core.

The Mad Ones is a slight departure from her previous collections however, featuring hippie inspired two pieces and a well crafted selection of cotton and lace gowns. Fusing comfort and style, each gown is a far cry from the cupcake-shaped wedding gowns of yesteryear.

Perfectly suited for any fuss-free, fashion forward bride you can shop the entire collection of Daughters of Simone gowns online. For any brides who fancy a trip to the US, you can also follow them on Instagram for their 2015 trunk show dates, coming soon.

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CREDITS Photos Carly Brown Photography // Bridal gowns Daughters of Simone // Hair and makeup Alexis Mahoney // Jewellery Bahgsu Jewels // Models Zoe Penman and Joe Cheverton