Since 2009, Los Angeles label Plum Pretty Sugar has been creating beautiful intimates for brides and their best friends everywhere. Now, as a natural next step, they’ve launched PSS Couture – an intoxicating new collection of handcrafted gowns, featuring ethereal floral prints upon flowing, feminine silhouettes.

£This is a really special moment for Plum Pretty Sugar. I am thrilled to be expanding our brand and embarking on this new chapter. Plum Pretty Sugar and PPS Couture are my heart,£ said Founder and Creative Director, Charlotte Hale. £I am both excited and gosh, really over the moon, to debut PPS Couture and to share these stunningly beautiful new gowns.—

Boasting pretty little details including pockets, detachable sleeves and hand-draping, designs such as the Billy gown and the Charlie gown offer both functionality and style. Priced from $380, each design is available online now. Already got your bridesmaids dresses sorted? Then be sure to check out our Pinterest page for a boat load of gorgeous wedding gowns.

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CREDITS Photos Jose Villa // Bridesmaids Plum Pretty Sugar.