Stop everything, folks! Today is the day that Rue De Seine launches their new collection, Wild Heart, and we have the exclusive, Australian rights to reveal it to all of you, first. Yes, dear readers, we do feel lucky, and so should you! I mean, can you believe this incredible shoot? The team trecked all the way to Marrakesh to capture the bohemian bride in all of her glory, and there to get the pics was Sony Nuth from Madly Studio, while Kelly McClain created this swoon-worthy hair and makeup look.

Scroll down to see the entire 18-strong collection, inspired by diverse cultures around the world, the travelling nomad who is constantly globe-trotting, while chasing the sun. There’s pom poms and tassels, stark whites, nudes, touches of gold and even indigo, plus pinks and peach worked into patterns, guys. PATTERNS. And let’s not ignore the furry animals you’ll find throughout. We don’t know about you, but cute camels and baby goats will win our hearts every, damn time.

On your big day, take your cues from this campaign and don’t be afraid to add jewellery in excess. Think chunky necklaces, layered with fine jewels and statement earrings. There’s even hats in there, for the bride that is brave at heart.

As usual, Rue De Seine’s sizes range from 6 to 16, and this collection is priced from approximately $3975 to $5250. If you can’t wait to try them on, you will not only find them in their Flagship Store in Auckland on September 1st and 2nd, but for all you Aussie brides; The Bridal Atelier in Melbourne (Trunk Show: September 14-15) and Sydney (Trunk Show: September 21-22). If you’re up in Queensland, check out Sphere Collective (Trunk Show: September 7-9) and over in Perth at Through The White Door (Trunk Show: October 5-6).

So go on, we won’t keep you any longer. Get scrolling, and tune back in next week for the lookbook that will show off even more angles of each and every gown. In the meantime, check out all the stunning Rue De Seine real brides we’ve featured here.


Credits Bridal Gowns Rue de Seine Photos Madly Studio Hair & Makeup Kelly McClain Model Myrtille Revemont, Uno Jewellery Mercedes Salazar, Ben Amun, Monsieur Blonde, Child of Wild & Luv AJ Shoes Elina Linardaki & Alias Mae