GRACE is the label behind the world’s most-pinned wedding dress and is the largest direct-to-consumer independent bridal brand globally. With all products designed here in Australia, each GRACE gown is crafted for style, comfort and movement.
Disillusioned with the structured, traditional wedding ‘uniform’ that dominated the market, Megan Ziems set out to change the bridal industry. She believed that quality shouldn’t be dictated by a price tag and that a woman shouldn’t be forced to sacrifice style for comfort. She thought that the brides of today deserved better than average…
And so, in 2010 began the story of Grace Loves Lace. Since then, our team has created a whole new perspective on bridal dressing and have been designing gowns we want women to feel confident and empowered in. Our gowns are all about effortless luxury, quality and style. We design gowns that have soul, originality and authenticity.
“The woman we design for is at the core of everything we do. She is effortlessly sophisticated, captivating, down to earth, sexy and authentic. She’s warm as the Spanish sun and cool as the Californian night. The GRACE woman has morals and values – she knows exactly what inspires and motivates her.”